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The policy states that individuals may opt out of promotional communications at any time by emailing privacy@bostondynamics.com, using the unsubscribe link in emails, or replying STOP to texts, and that marketing preferences may be re-solicited in specified circumstances.
This analysis describes what Boston Dynamics's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes an opt-out mechanism for promotional communications that includes both email and SMS channels, and notes that Boston Dynamics may re-solicit marketing preferences in the event of business restructuring or legal changes.
Under this clause, individuals can opt out of promotional emails and text messages at any time using the unsubscribe link, STOP reply, or by emailing privacy@bostondynamics.com. The agreement states that marketing preferences may be re-confirmed if the business structure or applicable law changes.
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"You have the right to opt out of receiving our promotional communications at any time by: contacting us at privacy@bostondynamics.com; or using the 'unsubscribe' link in emails or 'STOP' number in texts. We may ask you to confirm or update your marketing preferences if you instruct us to provide further products or services in the future, or if there are changes in the law, regulation, or the structure of our business.Excerpt from Boston Dynamics's Privacy Policy
1) REGULATORY LANDSCAPE: Email and SMS marketing opt-out mechanisms engage the CAN-SPAM Act and the Telephone Consumer Protection Act in the United States, as well as GDPR consent and legitimate interest provisions for EEA recipients. The FTC and FCC have enforcement authority over these requirements respectively. The provision permitting re-solicitation of marketing preferences following business changes may require evaluation under applicable law for whether it constitutes a reset of previously withdrawn consent. 2) GOVERNANCE EXPOSURE: Low. The opt-out mechanisms described are consistent with standard regulatory requirements. The re-solicitation provision warrants review to confirm it does not operate as a mechanism to override prior opt-outs without renewed affirmative consent where required by applicable law. 3) JURISDICTION FLAGS: EEA individuals have heightened exposure because GDPR requires a positive opt-in for direct marketing in most contexts; a general opt-out framework may not satisfy GDPR requirements where consent is the stated lawful basis. California residents have CCPA rights regarding marketing communications. 4) CONTRACT AND VENDOR IMPLICATIONS: No material B2B contract implications are identified for this provision beyond confirming that marketing agencies receiving shared data honor opt-out instructions. 5) COMPLIANCE CONSIDERATIONS: Compliance teams should confirm that opt-out requests are processed within the timeframes required by CAN-SPAM and TCPA, and that re-solicitation workflows triggered by business changes include appropriate lawful basis assessment under GDPR before re-contacting EEA individuals.
This provision establishes an opt-out mechanism for promotional communications that includes both email and SMS channels, and notes that Boston Dynamics may re-solicit marketing preferences in the event of business restructuring or legal changes.
Under this clause, individuals can opt out of promotional emails and text messages at any time using the unsubscribe link, STOP reply, or by emailing privacy@bostondynamics.com. The agreement states that marketing preferences may be re-confirmed if the business structure or applicable law changes.
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