Apps in the Kids Category may not include third-party advertising or analytics. You should also pay particular attention to privacy laws around the world relating to the collection of data from children online. Be sure to review the privacy practices required for Apple's frameworks and the App Store's age rating system so your app is properly rated.
This provision protects children from behavioral tracking and targeted advertising within apps, addressing one of the most significant child safety risks in the digital ecosystem.
Apple's App Review Guidelines directly affect what apps consumers can access, what data those apps may collect, and how they can pay for digital content — Apple's mandatory in-app purchase requirement means app developers cannot offer cheaper prices through external payment links on iOS. Consumers benefit from Apple's content and privacy review standards, which prohibit apps from collecting data beyond declared purposes and require age-gating for adult content, but have no direct appeal mechanism if Apple removes an app they rely upon. You can review an app's declared data practices by checking the App Privacy section on any App Store listing before downloading.