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The policy states that Anthropic does not sell personal data as defined by applicable law, and that users may opt out of sharing personal data for targeted advertising of Anthropic's own products and services, including through global privacy controls such as browser-level signals.
This analysis describes what Anthropic's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that while Anthropic does not characterize its data practices as a sale of personal data, it does share personal data for targeted advertising of its own services, from which users may opt out. The policy states that Global Privacy Control signals will be honored, which is relevant to California and other state privacy compliance.
Under this clause, users can opt out of having their personal data shared for targeted advertising of Anthropic's products and services through account Privacy Settings or by sending a Global Privacy Control signal; the policy states Anthropic does not sell personal data under applicable legal definitions.
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"Sale & targeted Anthropic marketing of its products and services: Anthropic does not 'sell' your personal data as that term is defined by applicable laws and regulations. You can opt-out of sharing your personal data for targeted advertising to promote our products and services, and we will honor global privacy controls. To learn more, click here.Excerpt from Anthropic's Privacy Policy (Superseded Capture)
REGULATORY LANDSCAPE: This provision directly engages CCPA and CPRA, which require businesses to honor opt-out of sale and sharing of personal information for cross-context behavioral advertising, and to recognize Global Privacy Control signals as valid opt-out mechanisms. California Privacy Protection Agency and California AG are primary enforcement authorities. Similar requirements apply under Colorado, Connecticut, Virginia, and other state privacy laws. GOVERNANCE EXPOSURE: Medium. The policy distinguishes between not selling personal data and sharing it for targeted advertising, which is a legally significant distinction under CCPA and CPRA. Compliance teams should assess whether all sharing relationships described in the policy that touch on advertising are covered by the opt-out mechanism and whether GPC signal recognition is technically implemented across all relevant data collection points. JURISDICTION FLAGS: California (CCPA and CPRA sale and sharing opt-out, GPC requirement), Colorado (CPA opt-out of targeted advertising), Connecticut (CTDPA), Virginia (VCDPA), and other US states with comparable consumer privacy statutes. The scope of the opt-out and GPC recognition should be evaluated in each applicable state. CONTRACT AND VENDOR IMPLICATIONS: If Anthropic shares personal data with advertising or analytics partners as part of targeted advertising for its own services, those sharing relationships should be documented in data processing agreements and the subprocessor list. Procurement teams should assess whether opt-out signals are propagated to downstream advertising partners. COMPLIANCE CONSIDERATIONS: Legal teams should verify that GPC signal recognition is implemented at the technical level across all relevant data collection and sharing touchpoints and that the opt-out mechanism in Privacy Settings functions as described. A data mapping exercise should confirm which third parties receive personal data in connection with targeted advertising and whether those flows are covered by opt-out elections.
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This provision establishes that while Anthropic does not characterize its data practices as a sale of personal data, it does share personal data for targeted advertising of its own services, from which users may opt out. The policy states that Global Privacy Control signals will be honored, which is relevant to California and other state privacy compliance.
Under this clause, users can opt out of having their personal data shared for targeted advertising of Anthropic's products and services through account Privacy Settings or by sending a Global Privacy Control signal; the policy states Anthropic does not sell personal data under applicable legal definitions.
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