This analysis describes what Ancestry's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the mechanism by which user data may be transferred outside the original entity's control during corporate restructuring events. This defines the scope of permissible data transfers beyond standard operational sharing and identifies the conditions under which data custodianship may change.
The updated Privacy Statement no longer displays a dedicated 'Do Not Sell or Share My Personal Information' link in the footer, which was previously accessible to California residents under CCPA requirements. This link allowed users to exercise data-sharing opt-out rights. The footer now lists 'Consumer Health Privacy' as a separate item but does not explicitly direct users to their CCPA controls. California residents may need to locate their opt-out rights through alternative navigation paths on the Ancestry site.
View change record →The updated Privacy Statement clarifies what uses of Ancestry services are permitted and prohibited, establishes that photo face-grouping in your gallery requires your express consent, and introduces SMS messaging as a communication channel for future opt-in communications. The statement now covers Ancestry, AncestryDNA, and Related Brands under a unified framework while noting that other services operated by the company use separate privacy statements. The removal of 'uploaded DNA data' from the account creation section reflects a narrowing of that specific provision's scope, though genetic information processing remains described elsewhere in the policy. You can review the full updated statement to understand how your personal information will be processed and manage your communication preferences when SMS opt-ins become available.
View change record →California residents lose direct navigation to the CCPA-mandated 'Do Not Sell or Share My Personal Information' disclosure page from Ancestry's privacy footer. While California law requires the company to honor data sale opt-out requests, removing the link reduces visibility and accessibility of this right. California residents can locate this right by searching Ancestry's website or contacting the company directly, but the removal creates an additional barrier to exercising a legally protected option.
View change record →Users' personal information may be transferred to a successor entity or service provider as part of a business transaction without separate consent, provided the transfer complies with applicable law and contractual obligations. The terms do not require advance notification or opt-out rights for such transfers.
How other platforms handle this
We may also share, transmit, disclose, grant access to, make available, and provide personal data with and to third parties, as follows: [...] Business Transfers. All of your information, including personal data, may be shared or transferred to another business entity should we go through a business...
We may share and/or transfer customer information in connection with the sale or merger of our business or assets (subject to local laws). Also, if we go out of business, enter bankruptcy, or go through some other change of control.
In the event of a merger, acquisition, reorganization, bankruptcy, or other sale of all or a portion of our assets, any information we hold may be transferred to the acquiring entity or successor. You will be notified via email and/or a prominent notice on our website of any change in ownership or u...
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"If Ancestry is involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of company assets, or transition of service to another provider, your information may be sold or transferred as part of such a transaction as permitted by law and/or contract.— Excerpt from Ancestry's Ancestry Privacy Statement
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The clause establishes the mechanism by which user data may be transferred outside the original entity's control during corporate restructuring events. This defines the scope of permissible data transfers beyond standard operational sharing and identifies the conditions under which data custodianship may change.
Users' personal information may be transferred to a successor entity or service provider as part of a business transaction without separate consent, provided the transfer complies with applicable law and contractual obligations. The terms do not require advance notification or opt-out rights for such transfers.
ConductAtlas has identified this type of provision across 3 platforms. See the full comparison.
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