Sites directed toward children or that collect, use, or disclose personal information from children under 13 (or applicable age thresholds under local law) are ineligible for the Associates Program. The document also prohibits sites that violate any applicable child protection laws or regulations.
This analysis describes what Amazon Associates's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that COPPA compliance (and equivalent international child protection standards) is a condition of program eligibility, and that child-directed sites are categorically excluded from participation. Amazon retains sole discretion to assess suitability, meaning a COPPA-adjacent site could be removed from the program without a described appeals process.
This clause makes sites directed at children or that collect personal information from children under 13 ineligible for the Associates Program. Associates operating sites with any child-directed content should evaluate whether their site falls within the definition of an unsuitable site under this provision.
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Compare across platforms →"Your Site will not be eligible for inclusion in the Associates Program, and you cannot include any Special Links or Product Advertising Content on it, if your Site is unsuitable. Unsuitable Sites include those that: (f) are directed toward children or knowingly collect, use, or disclose personal information from children under 13 years of age or other applicable age threshold (as defined by applicable laws, regulations, and/or guidelines); or violate any applicable laws, ordinances, rules, regulations, orders, licenses, permits, guidelines, codes of practice, industry standards, self-regulatory rules, judgments, decisions, or other requirements of any applicable governmental authority related to child protection (for example, if applicable, the Children's Online Privacy Protection Act (15 U.S.C. sections 6501-6506) or any regulations promulgated thereunder or the Children's Online Protection Act)Excerpt from Amazon Associates's Program Policies
(1) REGULATORY LANDSCAPE: This provision directly engages COPPA (15 U.S.C.
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This provision establishes that COPPA compliance (and equivalent international child protection standards) is a condition of program eligibility, and that child-directed sites are categorically excluded from participation. Amazon retains sole discretion to assess suitability, meaning a COPPA-adjacent site could be removed from the program without a described appeals process.
This clause makes sites directed at children or that collect personal information from children under 13 ineligible for the Associates Program. Associates operating sites with any child-directed content should evaluate whether their site falls within the definition of an unsuitable site under this provision.
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