This analysis describes what Amazon Associates's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision restricts Associates from using Amazon's brand equity to drive paid search traffic to their affiliate sites, which affects a common affiliate marketing tactic of bidding on branded keywords. The trademark registration prohibition establishes a baseline intellectual property compliance requirement that applies independently of advertising activity.
Under these terms, Associates may not purchase paid search advertisements that use Amazon brand terms or trademarks as keywords, limiting the paid traffic acquisition methods available to affiliates for driving Amazon referral clicks.
How other platforms handle this
Network Operator reserves the right to take action as it deems appropriate to protect its consumers and the general public by enforcing proper usage of its brand assets.
if an individual opens a User Account using an email address associated with or provisioned by an Organization...then we may, in our sole discretion, deem such individual to be accessing and using the Service on behalf of that Organization
Eligibility for these programs is determined solely by ŌURA and its partners. ŌURA reserves the right to modify, suspend, or terminate these discount programs...at any time and without prior notice.
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"You may not use or apply to register any trademark, service mark, trade name, or other designation that is identical to, substantially similar to, or confusingly similar to Amazon's trademarks, trade names, service marks, or other brand designations. You may not bid on or purchase keywords, search terms, or other identifiers that consist of or include our brand names or trademark terms.— Excerpt from Amazon Associates's Amazon Associates Program Policies
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This provision restricts Associates from using Amazon's brand equity to drive paid search traffic to their affiliate sites, which affects a common affiliate marketing tactic of bidding on branded keywords. The trademark registration prohibition establishes a baseline intellectual property compliance requirement that applies independently of advertising activity.
Under these terms, Associates may not purchase paid search advertisements that use Amazon brand terms or trademarks as keywords, limiting the paid traffic acquisition methods available to affiliates for driving Amazon referral clicks.
ConductAtlas has identified this type of provision across 256 platforms. See the full comparison.
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