Associates are prohibited from promoting the program in offline channels, including print, ebooks, mailings, and oral solicitation. Special Links may be included in emails, SMS, and social media direct messages only if recipients have opted in. Associates are designated as the legal 'Sender' under CAN-SPAM and TCPA for all communications containing Special Links.
This analysis describes what Amazon Associates's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The offline promotional prohibition categorically excludes print, ebook, and physical mailing channels from Associate promotion, limiting distribution to digital channels. The opt-in requirement for email and SMS creates a compliance obligation under both contract and statute, and the explicit designation of the Associate as 'Sender' establishes direct CAN-SPAM and TCPA liability for marketing communications.
This clause restricts Associates to digital promotional channels and requires that email and SMS communications containing Special Links be sent only to recipients who have affirmatively opted in. Associates are contractually designated as the legal 'Sender' under CAN-SPAM and TCPA, establishing their direct regulatory exposure for non-compliant marketing communications.
Cross-platform context
See how other platforms handle Promotional Activities Restrictions and Email/SMS Requirements and similar clauses.
Compare across platforms →"You will not engage in any Promotional Activities in any offline manner, including by using any of our or our affiliates' trademarks or logos (including any Amazon Mark), any Program Content, or any Special Link in connection with any printed material, ebook, mailing, or any oral solicitation. You may include Special Links in emails, SMS and direct messaging from your social media Sites; provided, that such communications are solicited (i.e., opted into by the receiving customer) and are otherwise in compliance with the Agreement, the Trademark Guidelines, and the Amazon Brand Usage Guidelines... for the purposes of applicable marketing laws (for example, if applicable, the CAN-SPAM Act of 2003, the Telephone Consumer Protection Act of 1991 and any similar or successor legislation), you are the 'Sender' of each communication containing any Special Links.Excerpt from Amazon Associates's Program Policies
(1) REGULATORY LANDSCAPE: This provision directly engages the CAN-SPAM Act of 2003, enforced by the FTC, and the Telephone Consumer Protection Act of 1991, enforced by the Federal Communications Commission.
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The offline promotional prohibition categorically excludes print, ebook, and physical mailing channels from Associate promotion, limiting distribution to digital channels. The opt-in requirement for email and SMS creates a compliance obligation under both contract and statute, and the explicit designation of the Associate as 'Sender' establishes direct CAN-SPAM and TCPA liability for marketing communications.
This clause restricts Associates to digital promotional channels and requires that email and SMS communications containing Special Links be sent only to recipients who have affirmatively opted in. Associates are contractually designated as the legal 'Sender' under CAN-SPAM and TCPA, establishing their direct regulatory exposure for non-compliant marketing communications.
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