Section 12 authorizes Amazon to monitor, record, use, and disclose information about an Associate's site and its users obtained through Special Link and Program Content interactions, and to crawl and investigate the Associate's site for compliance verification purposes.
This analysis describes what Amazon Associates's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes Amazon to collect and use visitor-level behavioral data (including click-through and purchase attribution data) from Associates' sites obtained through Special Link tracking, and to disclose that data, without specifying recipient categories or retention limits beyond what is addressed in Amazon's Privacy Notice referenced in Schedule 4.
Interpretive note: The provision does not specify the categories of visitor data collected, retention periods, or the specific third parties to whom data may be disclosed; the operational scope of 'disclose' depends on the Amazon Privacy Notice referenced in Schedule 4 rather than this agreement text alone.
Under Section 12, Amazon's tracking infrastructure associated with Special Links collects and records information about users who click those links from an Associate's site, including purchase behavior on Amazon. Associates should ensure their own privacy disclosures to site visitors account for Amazon's data collection through this mechanism as described in the referenced Amazon Privacy Notice.
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Compare across platforms →"we may (a) monitor, record, use, and disclose information about your Site and users of your Site that we obtain in connection with your display of Special Links and Program Content (for example, that a particular Amazon customer clicked through a Special Link from your Site before buying a product on the Amazon Site),(b) review, monitor, crawl, and otherwise investigate your Site to verify compliance with this AgreementExcerpt from Amazon Associates's Operating Agreement
1) REGULATORY LANDSCAPE: Amazon's collection of visitor-level click and purchase data from Associates' sites via Special Link tracking may interact with GDPR (EU) and UK GDPR requirements regarding third-party data collection on publisher sites, including …
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This provision authorizes Amazon to collect and use visitor-level behavioral data (including click-through and purchase attribution data) from Associates' sites obtained through Special Link tracking, and to disclose that data, without specifying recipient categories or retention limits beyond what is addressed in Amazon's Privacy Notice referenced in Schedule 4.
Under Section 12, Amazon's tracking infrastructure associated with Special Links collects and records information about users who click those links from an Associate's site, including purchase behavior on Amazon. Associates should ensure their own privacy disclosures to site visitors account for Amazon's data collection through this mechanism as described in the referenced Amazon Privacy Notice.
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