Old version
May 20, 2026 12:10 UTC
126c592df3505b91aa6473118530bedcd5bb2723e0e1991684a07df863afa4cd
CA-V-002774
New version
May 21, 2026 00:05 UTC
11fde22d7ca1c961995fd1a0d6419394f9f4235519022fc717930a896577595f
CA-V-002805
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Change Summary
Meta updated its Meta Business Tools Terms on May 21, 2026, making primarily grammatical and stylistic corrections throughout the document, including capitalization adjustments (e.g., 'Log in' to 'Log In', 'Meta pixel' to 'Meta Pixel'), punctuation standardization (adding commas before 'and' in lists), and clarifying the scope of Event Data by explicitly stating what information is and is not included. The most substantive change clarifies that Event Data includes information collected when people access websites or apps with Facebook Login or Social Plugins, but does not include information created by individuals interacting with Meta's own platform through those same tools, which remains governed by the Platform Terms. These changes do not materially alter user obligations or Meta's data collection authority.
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0Facebook Log in Log in Forgotten account?0Facebook Log In Log In Forgot Account?
2Background: Ad products and other business tools We may receive Business Tool Data that you collect as a result of your use of Meta ad products, in connection with advertising, matching, measurement and analytics.2Background: Ad Products and other Business Tools We may receive Business Tool Data that you collect as a result of your use of Meta ad products, in connection with advertising, matching, measurement and analytics.
3Those ad products include, but are not limited to, Meta pixel, Conversions API, Facebook SDK for App Events, Offline Conversions and App Events API.3Those ad products include, but are not limited to, Meta Pixel, Conversions API, Facebook SDK for App Events, Offline Conversions and App Events API.
4We also receive Business Tools Data in the form of impression data sent by Facebook Social Plugins (for example the Like and Share buttons) and Facebook Login, and data from other APIs. Meta may also offer pilot, test, alpha or beta programmes from time to time, through which you may provide Business Tool Data.4We also receive Business Tools Data in the form of impression data sent by Facebook Social Plugins (for example the Like and Share buttons) and Facebook Login, and data from other APIs. Meta may also offer pilot, test, alpha, or beta programs from time to time through which you may provide Business Tool Data.
6By clicking "Accept" or using any of the Meta Business Tools, you agree to the following: Sharing Business Tool Data with Meta You may use the Meta Business Tools to send us one or both of the following types of personal information (" Business Tool Data ") for the purposes described in Section 2: " Contact Information " is information that personally identifies individuals, such as names, email addresses and phone numbers, that we use for matching purposes only.6By clicking "Accept" or using any of the Meta Business Tools, you agree to the following: Sharing Business Tool Data with Meta You may use the Meta Business Tools to send us one or both of the following types of personal information (“ Business Tool Data ”) for the purposes described in Section 2: “ Contact Information ” is information that personally identifies individuals, such as names, email addresses, and phone numbers, that we use for matching purposes only.
8When using a Meta image pixel or other Meta Business Tools, you or your service provider must hash Contact Information in a manner specified by us before transmission, unless otherwise expressly directed or specified in product documentation.8When using a Meta image pixel or other Meta Business Tools, you or your service provider must hash Contact Information in a manner specified by us before transmission, unless otherwise expressly directed or specified in product documentation. “ Event Data ” is other information that you share about people and the actions that they take on your websites and apps or in your shops, such as visits to your sites, installations of your apps, and purchases of your products.
9" Event Data " is other information that you share about people and the actions that they take on your websites and apps or in your shops, such as visits to your sites, installations of your apps and purchases of your products.9While Event Data does include information you collected and transferred when people access a website or app with Facebook Login or Social Plugins (e.g. the Like button), it does not include information created when an individual interacts with our platform via Facebook Login, Social Plugins, or otherwise (e.g. by logging in, or liking or sharing an article or song).
10While Event Data does include information that you collected and transferred when people access a website or app with Facebook Login or Social Plugins (e.g. the Like button), it does not include information created when an individual interacts with our platform via Facebook Login, Social Plugins or otherwise (e.g. by logging in, or liking or sharing an article or song).10Information created when an individual interacts with our platform via Facebook Login, Social Plugins, or otherwise is governed by the Platform Terms.
11Information created when an individual interacts with our platform via Facebook Login, Social Plugins or otherwise is governed by the Platform Terms.11Note: for purposes of these Business Tools Terms, references in existing terms or agreements to “Customer Data” will now mean “Business Tool Data.” Subject to Section 1.d, we will not share Business Tool Data that you provide to us with third parties (including advertisers) unless you advise us that we are permitted to do so or we are required to do so by law.
12Note: For purposes of these Business Tools Terms, references in existing terms or agreements to "Customer Data" will now mean "Business Tool Data".12We will implement processes and procedures to protect the confidentiality and security of the Business Tool Data, including by maintaining appropriate organizational, technical and physical safeguards that are designed to (a) protect the security and integrity of the Business Tool Data while they are within our systems and (b) guard against the accidental or unauthorized access, use, alteration, or disclosure of Business Tool Data within our systems.
13Subject to Section 1.d, we will not share Business Tool Data that you provide to us with third parties (including advertisers) unless you advise us that we are permitted to do so or we are required to do so by law.13These processes and procedures include the measures listed in Meta’s Data Security Terms (as updated from time to time, for example, to reflect technological developments) which are expressly incorporated into these Business Tools Terms.
14We will implement processes and procedures to protect the confidentiality and security of the Business Tool Data, including by maintaining appropriate organisational, technical and physical safeguards that are designed to (a) protect the security and integrity of the Business Tool Data while they are within our systems and (b) guard against the accidental or unauthorised access, use, alteration or disclosure of Business Tool Data within our systems.Removed
15These processes and procedures include the measures listed in Meta's Data Security Terms (as updated from time to time, for example, to reflect technological developments) which are expressly incorporated into these Business Tools Terms.Removed
19If you are using or sharing the Business Tool Data on behalf of or together with a third party, you also represent and warrant that you have the authority as agent to such third party to use, share and process such data on its behalf and bind such third party to these Business Tools Terms.17If you are using or sharing the Business Tool Data on behalf of or together with a third party, you also represent and warrant that you have the authority as agent to such third party to use, share, and process such data on its behalf and bind such third party to these Business Tools Terms.
21You represent and warrant that you will not share Business Tool Data with us that (i) you know or reasonably should know is from or about children under the age of 13, (ii) includes Contact Information not hashed in accordance with Section 1.a.i, (iii) includes identifiers we do not permit, such as social security or credit card numbers, or (iv) includes or is based on, directly or otherwise, health information, financial information, consumer report information or other categories of sensitive information (including any information defined as sensitive under applicable laws, regulations and applicable industry guidelines).19You represent and warrant that you will not share Business Tool Data with us that (i) you know or reasonably should know is from or about children under the age of 13, (ii) includes Contact Information not hashed in accordance with Section 1.a.i, (iii) includes identifiers we do not permit, such as social security or credit card numbers, or (iv) includes or is based on, directly or otherwise, health information, financial information, consumer report information, or other categories of sensitive information (including any information defined as sensitive under applicable laws, regulations and applicable industry guidelines).
22The names that you choose and criteria that you establish for your events, conversions and any custom audiences that you create must not reflect, imply or be based on any category of information described in this Section 1.h. Use of Business Tool Data We may use Business Tool Data for the following purposes: Contact Information for Matching You instruct us to process the Contact Information solely to match the Contact Information against user IDs (" Matched User IDs "), as well as to combine those user IDs with corresponding Event Data.20The names you choose and criteria you establish for your events, conversions, and any custom audiences you create must not reflect, imply or be based on any category of information described in this Section 1.h. Use of Business Tool Data We may use Business Tool Data for the following purposes: Contact Information for Matching You instruct us to process the Contact Information solely to match the Contact Information against user IDs (“ Matched User IDs ”), as well as to combine those user IDs with corresponding Event Data.
24Event Data for exclusions, measurement and analytics services You may instruct us to process Event Data to exclude certain users from seeing your ads, provide measurement and analytics services and products, including to (a) create custom audiences for you, which are groups of users of Meta Company Products based on Event Data, to exclude from your ad campaigns, (b) prepare reports on your behalf on the impact of your advertising campaigns and other online content, including attributing your conversions with impressions shown through our platform (" Campaign Reports ") and (c) generate analytics and insights about people and their use of your apps, websites, products and services (" Analytics ").22Event Data for Exclusions, Measurement and Analytics Services You may instruct us to process Event Data to exclude certain users from seeing your ads, provide measurement and analytics services and products, including to (a) create custom audiences for you, which are groups of users of Meta Company Products based on Event Data, to exclude from your ad campaigns, (b) prepare reports on your behalf on the impact of your advertising campaigns and other online content, including attributing your conversions with impressions shown through our platform (“ Campaign Reports ”) and (c) generate analytics and insights about people and their use of your apps, websites, products and services (“ Analytics ”).
25We grant to you a non-exclusive and non-transferable licence to use the Campaign Reports and Analytics for your internal business purposes only and solely on an aggregated and anonymous basis for measurement purposes.23We grant to you a non-exclusive and non-transferable license to use the Campaign Reports and Analytics for your internal business purposes only and solely on an aggregated and anonymous basis for measurement purposes.
28The custom audiences that you create must comply with Section 1(h).26The custom audiences you create must comply with Section 1(h).
29You may not sell or transfer these audiences or authorise any third party to sell or transfer these audiences.27You may not sell or transfer these audiences or authorize any third party to sell or transfer these audiences.
30Meta will not provide such audiences to other advertisers unless you or your service providers instruct us to share these audiences with other advertisers through tools that we make available for that purpose, subject to the restrictions and requirements of those tools and our terms.28Meta will not provide such audiences to other advertisers unless you or your service providers instruct us to share these audiences with other advertisers through tools we make available for that purpose, subject to the restrictions and requirements of those tools and our terms.
31Event Data for targeting your ads You may provide Event Data to target your ad campaigns to people who interact with your business.29Event Data for Targeting Your Ads You may provide Event Data to target your ad campaigns to people who interact with your business.
34The custom audiences that you create must comply with Section 1(h).32The custom audiences you create must comply with Section 1(h).
35You may not sell or transfer these audiences, or authorise any third party to sell or transfer these audiences.33You may not sell or transfer these audiences, or authorize any third party to sell or transfer these audiences.
36Meta will not provide such audiences to other advertisers unless you or your service providers share audiences with other advertisers through tools that we make available for that purpose, subject to the restrictions and requirements of those tools and our terms.34Meta will not provide such audiences to other advertisers unless you or your service providers share audiences with other advertisers through tools we make available for that purpose, subject to the restrictions and requirements of those tools and our terms.
37These Business Tools Terms apply to the use of custom audiences as described in Sections 2.a.ii and 2.a.iii (including website custom audiences, mobile app custom audiences and offline custom audiences) created through Meta's Business Tools.35These Business Tools Terms apply to the use of custom audiences as described in Sections 2.a.ii and 2.a.iii (including Website Custom Audiences, Mobile App Custom Audiences, and Offline Custom Audiences) created through Meta's Business Tools.
38Customer list custom audiences provided through our separate custom audience feature are subject to the Customer List Custom Audience Terms .36Customer List Custom Audiences provided through our separate custom audience feature are subject to the Customer List Custom Audience Terms .
39Event Data to deliver commercial and transactional messages We may use the Matched User IDs and associated Event Data to help you reach people with transactional and other commercial messages on Messenger and other Meta Products.37Event Data To Deliver Commercial and Transactional Messages We may use the Matched User IDs and associated Event Data to help you reach people with transactional and other commercial messages on Messenger and other Meta Products.
40Event Data to improve ad delivery, personalise features and content and to improve, provide and secure the Meta Company Products In connection with ad targeting and ads delivery, we will: (i) only use your Event Data for ads delivery after aggregating such Event Data with other data collected from other advertisers or otherwise collected on Meta Company Products; and (ii) not allow other advertisers or third parties to target advertising solely on the basis of your Event Data.38Event Data to Improve Ad Delivery, Personalize Features and Content and to Improve, Provide and Secure the Meta Company Products In connection with ad targeting and ads delivery, we will: (i) use your Event Data for ads delivery only after aggregating such Event Data with other data collected from other advertisers or otherwise collected on Meta Company Products; and (ii) not allow other advertisers or third parties to target advertising solely on the basis of your Event Data.
41We may correlate Event Data to people who use Meta Company Products to support the objectives of your ad campaign, improve the effectiveness of ad delivery and determine the relevance of ads to people.39We may correlate Event Data to people who use Meta Company Products to support the objectives of your ad campaign, improve the effectiveness of ad delivery, and determine the relevance of ads to people.
42We may use Event Data to personalise the features and content (including ads and recommendations) that we show people on and off our Meta Company Products.40We may use Event Data to personalize the features and content (including ads and recommendations) that we show people on and off our Meta Company Products.
44Special provisions concerning the use of certain Business Tools This section applies to your use of Business Tools to enable Meta to store and access cookies or other information on an end user's device.42Special Provisions Concerning the Use of Certain Business Tools This section applies to your use of Business Tools to enable Meta to store and access cookies or other information on an end user's device.
46You represent and warrant that you have provided robust and sufficiently prominent notice to users regarding Business Tool Data collection, sharing and usage that includes, at a minimum: For websites, a clear and prominent notice on each web page where our pixels are used that links to a clear explanation (a) that you may use pixels, web beacons and other storage technologies from third parties, including Meta, to collect or receive information from your websites and elsewhere on the Internet and third parties, including Meta, use that information to provide measurement services, target and deliver ads, (b) how users can opt out of the collection and use of information for ad targeting, and (c) where a user can access a mechanism for exercising such choice (e.g. providing links to: http://www.aboutads.info/choices and http://www.youronlinechoices.eu/ ).44You represent and warrant that you have provided robust and sufficiently prominent notice to users regarding Business Tool Data collection, sharing and usage that includes, at a minimum: For websites, a clear and prominent notice on each web page where our pixels are used that links to a clear explanation (a) that you may use pixels, web beacons, and other storage technologies from third parties, including Meta, to collect or receive information from your websites and elsewhere on the Internet and third parties, including Meta, use that information to provide measurement services, target and deliver ads, (b) how users can opt-out of the collection and use of information for ad targeting, and (c) where a user can access a mechanism for exercising such choice (e.g., providing links to: http://www.aboutads.info/choices and http://www.youronlinechoices.eu/ ).
47For apps, a clear and prominent link that is easily accessible inside your app settings or any privacy policy and from within any store or website where your app is distributed that links to a clear explanation (a) that you may collect and share with third parties, including Meta, information from your app and other apps through the use of technologies from third parties, including Meta, (b) that these third parties, including Meta, use that information to provide measurement services, target and deliver ads, and (c) how and where users can opt out of the collection and use of information for ad targeting.45For apps, a clear and prominent link that is easily accessible inside your app settings or any privacy policy and from within any store or website where your app is distributed that links to a clear explanation (a) that you may collect and share with third parties, including Meta, information from your app and other apps through the use of technologies from third parties, including Meta, (b) that these third parties, including Meta,use that information to provide measurement services, target and deliver ads, and (c) how and where users can opt-out of the collection and use of information for ad targeting.
48In jurisdictions that require informed consent for storing and accessing cookies or other information on an end user's device (such as, but not limited to, the European Union), you must ensure, in a verifiable manner, that an end user provides all necessary consents before you use Meta Business Tools to enable the storage of and access to Meta cookies or other information on the end user's device.46In jurisdictions that require informed consent for storing and accessing cookies or other information on an end user’s device (such as but not limited to the European Union), you must ensure, in a verifiable manner, that an end user provides all necessary consents before you use Meta Business Tools to enable the storage of and access to Meta cookies or other information on the end user’s device.
49(For suggestions on implementing consent mechanisms, visit our Cookie Consent Resource .) Modification, termination and retention: We may modify, suspend or terminate your access to, or discontinue the availability of the Meta Business Tools at any time.47(For suggestions on implementing consent mechanisms, visit our Cookie Consent Resource .) Modification, Termination, and Retention: We may modify, suspend, or terminate your access to, or discontinue the availability of the Meta Business Tools at any time.
52We may retain any audiences that you create using the Event Data until you delete them via your account tools.50We may retain any audiences you create using the Event Data until you delete them via your account tools.
53These Business Tools Terms do not replace any terms applicable to your purchase of advertising inventory from us (including but not limited to the Self-serve Ad Terms and the Meta Advertising Standards ) and such terms will continue to apply to your ad campaigns.51These Business Tools Terms do not replace any terms applicable to your purchase of advertising inventory from us (including but not limited to the Self-Serve Ad Terms and the Meta Advertising Standards ) and such terms will continue to apply to your ad campaigns.
60In the event of any express conflict between these Business Tools Terms and the Commercial Terms, these Business Tools Terms will govern solely with respect to your use of the Meta Business Tools and solely to the extent of the conflict.58In the event of any express conflict between these Business Tools Terms and the Commercial Terms, these Business Tools Terms will govern solely with respect to your use of the Meta Business Tools, and solely to the extent of the conflict.
62To the extent the Business Tool Data contains Personal Information which you Process subject to the General Data Protection Regulation (Regulation (EU) 2016/679) (the "GDPR"), the following terms apply: The parties acknowledge and agree that you are the Controller in respect of the Processing of Personal Information in Business Tool Data for purposes of providing matching, measurement and analytics services described in Sections 2.a.i and 2.a.ii above (e.g. to provide you with Analytics and Campaign Reports), and that you instruct Meta Platforms Ireland Limited, Block J, Serpentine Avenue, Dublin 4 Ireland ("Meta Ireland") to Process such Personal Information for those purposes on your behalf as your Processor pursuant to these Business Tools Terms and Meta's Data Processing Terms .60To the extent the Business Tool Data contain Personal Information which you Process subject to the General Data Protection Regulation (Regulation (EU) 2016/679) (the “GDPR”), the following terms apply: The parties acknowledge and agree that you are the Controller in respect of the Processing of Personal Information in Business Tool Data for purposes of providing matching, measurement and analytics services described in Sections 2.a.i and 2.a.ii above (e.g. to provide you with Analytics and Campaign Reports), and that you instruct Meta Platforms Ireland Limited, Block J, Serpentine Avenue, Dublin 4 Ireland (“Meta Ireland”) to Process such Personal Information for those purposes on your behalf as your Processor pursuant to these Business Tools Terms and Meta’s Data Processing Terms .
64Regarding Personal Information in Event Data referring to people's actions on your websites and apps which integrate Meta Business Tools for whose Processing you and Meta Ireland jointly determine the means and purposes under the GDPR, you and Meta Ireland acknowledge and agree to be Joint Controllers in accordance with Article 26 GDPR.62Regarding Personal Information in Event Data referring to people’s actions on your websites and apps which integrate Meta Business Tools for whose Processing you and Meta Ireland jointly determine the means and purposes under the GDPR, you and Meta Ireland acknowledge and agree to be Joint Controllers in accordance with Article 26 GDPR.
65The joint controllership extends to the collection of such Personal Information via certain Meta Business Tools and its subsequent transmission to Meta Ireland in order to be used for the purposes set out above under Sections 2.a.iii to 2.a.v.2 ("Joint Processing").63The joint controllership extends to the collection of such Personal Information via certain Meta Business Tools and its subsequent transmission to Meta Ireland in order to be used for the purposes set out above under Sections 2.a.iii to 2.a.v.2 (“Joint Processing”).
69You, as the case may be, and Meta Ireland remain independent Controllers in accordance with Article 4(7) GDPR for any processing of Personal Information in Business Tool Data under GDPR not subject to Sections 5.a.i and 5.a.ii.67You, as the case may be, and Meta Ireland remain independent Controllers in accordance with Article 4(7) GDPR for any Processing of Personal Information in Business Tool Data under GDPR not subject to Sections 5.a.i and 5.a.ii.
70Section 5.a.i also applies when you are in Andorra, Azores, Canary Islands, Channel Islands, French Guiana, Guadeloupe, Isle of Man, Madeira, Martinique, Mayotte, Monaco, Réunion, San Marino, Saint Barthélemy, Saint-Martin, Switzerland, United Kingdom sovereign bases in Cyprus (Akrotiri and Dhekelia) and Vatican City.68Section 5.a.i also applies when you are in Andorra, Azores, Canary Islands, Channel Islands, French Guiana, Guadeloupe, Isle of Man, Madeira, Martinique, Mayotte, Monaco, Réunion, San Marino, Saint Barthélemy, Saint-Martin, Switzerland, United Kingdom sovereign bases in Cyprus (Akrotiri and Dhekelia), and Vatican City.
72To the extent that the Business Tool Data contain Personal Information which you Process subject to the UK GDPR (as defined in the UK's Data Protection Act 2018), the following terms apply: The parties acknowledge and agree that you are the Controller in respect of the Processing of Personal Information in Business Tool Data for purposes of providing matching, measurement and analytics services described in Sections 2.a.i and 2.a.ii above (e.g. to provide you with Analytics and Campaign Reports), and that you instruct Meta Platforms, Inc., 1 Meta Way, Menlo Park, CA 94025, US to Process such Personal Information for those purposes on your behalf as your Processor pursuant to these Business Tools Terms and Meta's Data Processing Terms .70To the extent the Business Tool Data contain Personal Information which you Process subject to the UK GDPR (as defined in the UK's Data Protection Act 2018), the following terms apply: The parties acknowledge and agree that you are the Controller in respect of the Processing of Personal Information in Business Tool Data for purposes of providing matching, measurement and analytics services described in Sections 2.a.i and 2.a.ii above (e.g. to provide you with Analytics and Campaign Reports), and that you instruct Meta Platforms, Inc., 1 Meta Way, Menlo Park, CA 94025, USA to Process such Personal Information for those purposes on your behalf as your Processor pursuant to these Business Tools Terms and Meta’s Data Processing Terms .
74Regarding Personal Information in Event Data referring to people's actions on your websites and apps which integrate Meta Business Tools for whose Processing you and Meta Platforms, Inc. jointly determine the means and purposes under UK GDPR, you and Meta Platforms, Inc. acknowledge and agree to be Joint Controllers in accordance with Article 26 UK GDPR.72Regarding Personal Information in Event Data referring to people’s actions on your websites and apps which integrate Meta Business Tools for whose Processing you and Meta Platforms, Inc. jointly determine the means and purposes under UK GDPR, you and Meta Platforms, Inc. acknowledge and agree to be Joint Controllers in accordance with Article 26 UK GDPR.
75The joint controllership extends to the collection of such Personal Information via certain Meta Business Tools and its subsequent transmission to Meta Platforms, Inc. in order to be used for the purposes set out above under Sections 2.a.iii to 2.a.v.2 ( "UK Joint Processing" ).73The joint controllership extends to the collection of such Personal Information via certain Meta Business Tools and its subsequent transmission to Meta Platforms, Inc. in order to be used for the purposes set out above under Sections 2.a.iii to 2.a.v.2 ( “UK Joint Processing” ).
82Other Global Laws To the extent that the Business Tool Data contains Personal Information which you Process not subject to GDPR or UK GDPR and you are not in any of the territories listed in Section 5.b, you acknowledge and agree that you are the Controller in respect of the Processing of such Personal Information for purposes of providing matching, measurement and analytics services described in Sections 2.a.i and 2.a.ii above (e.g. to provide you with Analytics and Campaign Reports), and you instruct Meta Platforms, Inc., 1 Meta Way, Menlo Park, CA 94025, US to Process such Personal Information for those purposes on your behalf as your Processor pursuant to these Business Tools Terms and Meta's Data Processing Terms .80Other Global Laws To the extent the Business Tool Data contain Personal Information which you Process not subject to GDPR or UK GDPR and you are not in any of the territories listed in Section 5.b, you acknowledge and agree that you are the Controller in respect of the Processing of such Personal Information for purposes of providing matching, measurement and analytics services described in Sections 2.a.i and 2.a.ii above (e.g. to provide you with Analytics and Campaign Reports), and you instruct Meta Platforms, Inc., 1 Meta Way, Menlo Park, CA 94025, USA to Process such Personal Information for those purposes on your behalf as your Processor pursuant to these Business Tools Terms and Meta's Data Processing Terms .
84The parties acknowledge and agree that the US State-specific Terms may apply to the provision and use of Meta's Business Tools and are incorporated into these Business Tools Terms by reference.82The parties acknowledge and agree that the US State-Specific Terms may apply to the provision and use of Meta’s Business Tools and are incorporated into these Business Tools Terms by reference.
85When the Limited Data Use flag is enabled, Meta will process that Event Data as set forth in Section 2.a.ii above, the State-specific Terms or as otherwise permitted by applicable law.83When the Limited Data Use flag is enabled, Meta will process that Event Data as set forth in Section 2.a.ii above, the State-Specific Terms or as otherwise permitted by applicable law.
86The Global Data Transfer Addendum is incorporated herein by reference and applies to transfers of Personal Information under these Business Tools Terms to the extent that your Processing of such Personal Information is subject to the data protection laws specified therein.84The Global Data Transfer Addendum is incorporated herein by reference and applies to transfers of Personal Information under these Business Tools Terms to the extent your Processing of such Personal Information is subject to the data protection laws specified therein.
87"Personal Information", "Controller", "Processor" and "Processing" in this section have the meanings set out in the Data Processing Terms .85"Personal Information", "Controller", “Processor” and “Processing” in this Section have the meanings set out in the Data Processing Terms .
89For purposes of the Meta Business Tools Terms, references in existing terms or agreements to the "Facebook Business Tools" will now mean Meta Business Tools.87For purposes of the Meta Business Tools Terms, references in existing terms or agreements to the “Facebook Business Tools” will now mean Meta Business Tools.
90For the purposes of the Meta Business Tools Terms, references in existing terms or agreements to (i) "Sales Data" will now mean Business Tool Data; (ii) "User Information" will now mean Contact Information; (iii) "Sales Transaction Data" will now mean Event Data; (iv) "Matched Data" will now mean Event Data that is combined with matched user IDs; (v) "Unmatched Data" will now mean Event Data that is not combined with Matched User IDs; (vi) "reports" will now mean Campaign Reports; and (vii) "OC" will now mean our Offline Conversions feature.88For the purposes of the Meta Business Tools Terms, references in existing terms or agreements to (i) “Sales Data” will now mean Business Tool Data; (ii) “User Information” will now mean Contact Information; (iii) “Sales Transaction Data” will now mean Event Data; (iv) “Matched Data” will now mean Event Data that is combined with Matched User IDs; (v) “Unmatched Data” will now mean Event Data that is not combined with Matched User IDs; (vi) “Reports” will now mean Campaign Reports; and (vii) “OC” will now mean our Offline Conversions feature.
91Effective date: 3 November 2025 English (UK) Tiếng Việt 中文(台灣) 한국어 日本語 Français (France) ภาษาไทย Español Português (Brasil) Deutsch Italiano Sign up Log in Messenger Facebook Lite Video Meta Pay Meta Store Meta Quest Ray-Ban Meta Meta AI Instagram Threads Privacy Policy Privacy Centre About Create ad Create Page Developers Careers Cookies AdChoices Terms Help Contact uploading and non-users Privacy · Terms · Advertising · Ad choices · Cookies · More89Effective date: November 3, 2025 English (US) Español Français (France) 中文(简体) العربية Português (Brasil) Italiano 한국어 Deutsch हिन्दी 日本語 Sign Up Log In Messenger Facebook Lite Video Meta Pay Meta Store Meta Quest Ray-Ban Meta Meta AI Instagram Threads Privacy Policy Privacy Center About Create ad Create Page Developers Careers Cookies Ad choices Terms Help Contact Uploading & Non-Users Privacy · Terms · Advertising · Ad Choices · Cookies · More
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