Old version
May 5, 2026 13:37 UTC
50de84e35aa8473690c3af2939b3ef0067e7eac7c159ddb2b844b1e874e756fa
CA-V-001462
New version
May 22, 2026 01:28 UTC
915ea7eca1a6a6df1310948aea817c5af3c8c67439c498d0f470fd4f66abac36
CA-V-002889
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Change Summary
Kick updated its privacy policy on May 22, 2026 to restructure how it describes data uses related to personalization. The policy previously listed a long enumerated set of purposes including payment processing, analytics, service improvement, and fraud prevention in a single continuous statement. The updated policy now separates the first two purposes (advertisement restrictions and service administration) into their own statement, then adds a specific example stating the company uses data for 'developing and improve our personalised recommendation algorithms' before continuing with the remaining original purposes. No new data uses appear to have been added; the change primarily reorganizes the policy text and adds explicit mention of recommendation algorithm development as a use case.
low severity
1 Sentences added
0 Sentences removed
2 Sentences modified
241 Sentences before
242 Sentences after
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BeforeAfter
0KICK PRIVACY POLICY Date Modified: February 28, 2026 Welcome!0KICK PRIVACY POLICY Date Modified: May 19, 2026 Welcome!
74We will not serve personalized advertisements based on sensitive categories of data, such as race, religion, sexual orientation or health; to administer, improve and personalize our Services, including by recognizing you and remembering your information when you return to our Services; to process payment for our Services; to facilitate customer benefits and services, including customer support through our command center services; to identify and analyze how you use our Services; to conduct research and analytics on our customer and user base and our Services; to improve and customize our Services in order to address the needs and interests of our user base and other individuals we interact with; to test, enhance, update and monitor the Services, or diagnose or fix technology problems; to help maintain the safety, security and integrity of our property and Services, technology assets and business; to enforce our Terms of Service , to resolve disputes, to carry out our obligations and enforce our rights, and to protect our business interests and the interests and rights of third parties; to prevent, investigate or provide notice of fraud or unlawful or criminal activity; to comply with contractual and legal obligations and requirements; to fulfill any other purpose for which you provide personal information; and for any other lawful purpose, or any other purpose to which you consent.74We will not serve personalized advertisements based on sensitive categories of data, such as race, religion, sexual orientation or health; to administer, improve and personalize our Services, including by recognizing you and remembering your information when you return to our Services.
75For example helping us to develop and improve our personalised recommendation algorithms; to process payment for our Services; to facilitate customer benefits and services, including customer support through our command center services; to identify and analyze how you use our Services; to conduct research and analytics on our customer and user base and our Services; to improve and customize our Services in order to address the needs and interests of our user base and other individuals we interact with; to test, enhance, update and monitor the Services, or diagnose or fix technology problems; to help maintain the safety, security and integrity of our property and Services, technology assets and business; to enforce our Terms of Service , to resolve disputes, to carry out our obligations and enforce our rights, and to protect our business interests and the interests and rights of third parties; to prevent, investigate or provide notice of fraud or unlawful or criminal activity; to comply with contractual and legal obligations and requirements; to fulfill any other purpose for which you provide personal information; and for any other lawful purpose, or any other purpose to which you consent.
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