Luma AI expanded its privacy policy to explicitly describe how it handles mobile phone numbers provided for SMS verification. The updated language states that phone numbers are used solely to deliver one-time verification codes and for fraud prevention, and that this information will not be shared with third parties for marketing purposes. The policy clarifies that SMS verification providers may receive phone numbers solely to deliver the verification message, and specifies opt-out mechanisms (reply STOP) and standard message frequency disclaimers.
The updated policy establishes explicit restrictions on how Luma AI uses phone numbers collected for SMS verification. The terms state that these numbers are used solely to deliver verification codes and for fraud prevention, and will not be shared with third parties or affiliates for marketing purposes. Sharing with SMS service providers to deliver verification messages is permitted. You can opt out of text messages by replying STOP to any verification message.
→ Reply STOP to any SMS verification message to opt out of future text messages.
Phone numbers used only for verification code delivery and fraud prevention, not shared with third parties for marketing.
Users can reply STOP to opt out of text messages as required by TCPA.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
Luma AI has added transparent disclosure language regarding SMS data handling. The change establishes that phone numbers collected for verification purposes are restricted from marketing-related third-party sharing, with limited exceptions for service providers. This aligns …
Regulatory exposure, obligation change, escalation trigger, board-ready language, and recommended action for legal and compliance teams.
Unlock the full institutional analysis — InsightConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-004531.
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