CA-C-001836
GOAT — GOAT Privacy Policy
Entity
Date detected
May 9, 2026
Effective date
May 9, 2026
Severity
Low
Direction
Neutral
Affected users
all users US users
Taxonomy
Vendor disclosure shift
Changes
+9 sentences added · −1 sentence removed · 8 sentences modified
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Event Summary

GOAT updated its privacy policy to clarify how it shares your phone number and other contact information with shipping partners for delivery notifications. The policy now explicitly states that shipping carriers may send you text messages with tracking updates, delivery scheduling, and confirmations directly on GOAT's behalf. The update also specifies that message rates may apply, message frequency varies based on order activity, and you can opt out of delivery texts without affecting security-related messages like authentication codes.

LOW

Consumer Impact

The updated policy establishes clearer disclosure of how GOAT handles phone number sharing with shipping partners. Under the revised terms, your phone number and order information may be shared with shipping carriers so they can send you delivery-related text messages, including tracking updates, delivery scheduling, and confirmations. The policy now specifies that message and data rates may apply and that message frequency varies based on your order activity. You can opt out of delivery-related text messages by replying STOP or clicking unsubscribe links, though this does not affect security-related messages such as multifactor authentication codes.

Governance Analysis

The updated terms provide clearer disclosure of how GOAT shares phone numbers with shipping partners and how SMS communications from those partners will be sent to users. This change establishes transparent expectations regarding delivery-related text messages and explicitly distinguishes between delivery SMS (which can be declined) and security SMS (which cannot), affecting how users understand and manage their contact information after purchase.

Available Actions

Review the updated disclosure regarding phone number sharing with shipping carriers.

If you do not wish to receive delivery-related text messages, you can opt out by replying STOP to any delivery SMS or clicking unsubscribe links in messages.

Note that opting out of delivery SMS does not prevent security-related messages such as multifactor authentication codes.

If No Action Is Taken

You will receive delivery-related SMS text messages from GOAT or its shipping partners using your phone number, unless you actively opt out.

Message and data rates may apply to SMS communications as stated in the updated policy.

The terms will apply as written; no affirmative consent is required if you continue using GOAT services after this policy update.

Key Clauses Affected

Phone number sharing with shipping carriers

Policy now explicitly discloses that name, phone number, and order information are shared with shipping carriers for SMS delivery notifications.

Delivery SMS opt-out

Users can opt out of delivery-related text messages by replying STOP, but security-related messages like authentication codes cannot be disabled.

Message rate and frequency disclosure

Policy now discloses that message and data rates may apply and that frequency varies based on order activity.

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This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology

Evidence Verification

✓ Verified
Previous Version
d53cc66f09542678491974da576df1f04456e165efaabb4bacc4e34df04801cb
May 5, 2026 06:44 UTC
✓ Verified
Current Version
0787144e6e94c8f94e25d111a32de5d33f857ac588bc8c3d3e954bccbcd71826
May 9, 2026 03:05 UTC
✓ Verified
Change Detected
May 9, 2026 03:05 UTC
Analysis Methodology
✓ Verified
Source Document
https://www.goat.com/privacy
Citation Record
Entity: GOAT
Document: GOAT Privacy Policy
Record ID: CA-C-001836
Captured: 2026-05-09 03:05:49 UTC
URL: https://conductatlas.com/change/2026-05-09-goat-goat-privacy-policy-1836/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
For legal and compliance teams

Institutional Analysis

Assessment

GOAT added specific language disclosing phone number sharing with shipping carriers for SMS delivery notifications and clarified opt-out mechanics. The change introduces explicit consent framing for delivery SMS separate from security SMS, establishes message rate disclosures, and distinguishes between security-related and non-security-related text communications. This appears to be primarily a transparency and disclosure clarification rather than a material change in data handling practices. Organizations using GOAT for goods purchase should verify whether their own privacy notices and data-processing agreements account for this downstream SMS communications channel.

Regulatory Exposure

FTC (unfair or deceptive practices and telemarketing compliance under TCPA); state telemarketing and SMS laws (varies by US jurisdiction); GDPR/EDPB (if processing EU resident data; lawful basis for SMS consent and third-party disclosure)

Full compliance analysis

Obligation analysis, escalation trigger, board language, and recommended action.

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ConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-001836.

Full Changes

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Document Context

Version history → Policy drift analysis → Document page →
Document
GOAT Privacy Policy
Entity
GOAT
Captured
May 9, 2026
Source URL
https://www.goat.com/privacy

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