Target updated its text message terms on March 23, 2026 to clarify how it handles SMS subscriber data and unsubscribe procedures. The company added a statement that it does not sell text message information to third parties for marketing, and replaced a detailed list of supported carriers with a simpler notice that carriers are not liable for message delays. The unsubscribe process now accepts variations of 'STOP' instead of only that word, and confirmation of unsubscribe is no longer guaranteed. Most significantly, Target now states it may share text message data with service providers to fulfill requests, whereas previously this sharing right was not explicitly stated.
Consumers: Target can now clearly share your text message information with the companies that help it send and manage messages on its behalf.
Consumers: You are no longer guaranteed to receive a confirmation text when you unsubscribe from Target's SMS list.
Target clarified that it does not sell text message data to third parties for marketing purposes, which is a protective statement. However, the updated terms now explicitly state that Target may share this information with service providers to fulfill your requests, which was not clearly disclosed in the prior version. The practical effect depends on which service providers Target uses and their data practices. Additionally, Target no longer guarantees it will send you an unsubscribe confirmation when you text 'STOP', only that you may receive one.
Target explicitly states it does not sell text message subscriber data to third parties for marketing purposes, clarifying a privacy boundary.
Target now explicitly permits sharing of text message information with service providers to contact users and fulfill requests, expanding the disclosed scope of data handling.
Changed from 'will send' to 'may send' an SMS confirmation when you opt out, making confirmation discretionary rather than mandatory.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
Target revised its mobile terms to address data-sharing transparency and operational procedures. The change adds a non-sale assertion regarding text message data, which aligns with consumer protection norms but does not create new statutory obligation. …
Regulatory exposure, obligation change, escalation trigger, board-ready language, and recommended action for legal and compliance teams.
Unlock the full institutional analysis — InsightConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-001150.
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