Zelle, its related marks, and the color purple are registered trademarks owned by Early Warning Services, LLC, which is the parent company behind the Zelle service.
This clarifies that Zelle is a product of Early Warning Services, LLC — a company co-owned by major US banks — which is important context for understanding who ultimately controls the service and its data practices.
The trademark notice confirms Early Warning Services, LLC as the entity responsible for the Zelle network, which is relevant for compliance teams assessing vendor and third-party risk management obligations under OCC and CFPB third-party risk guidance.
Compliance intelligence locked
Regulatory citations, enforcement risk, and due diligence action items.
Watcher: regulatory citations. Professional: full compliance memo.
Zelle shares user data for cross-context behavioral advertising, which means your information may be used to target you with ads across different platforms and websites. While Zelle states it does not sell data, this sharing practice may still constitute a 'sale' under California's CCPA, giving California residents the right to opt out. You can opt out of this data sharing by clicking the 'Do Not Sell or Share My Personal Information' link in Zelle's website footer.