Microsoft uses your browsing behavior, purchase history, and inferred interests to show you targeted ads across its products, but says it does not read your emails or voice calls to target ads.
Your Xbox gameplay activity, browsing behavior, and purchase history may be used to build an advertising profile that drives personalized ads across Microsoft products — users can opt out of interest-based advertising through their Microsoft account privacy settings.
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Compare across platforms →While Microsoft excludes communications content from ad targeting, it uses a broad range of behavioral and inferred interest data to deliver personalized advertising, and Xbox users' gameplay and interaction data may contribute to this advertising profile.
REGULATORY FRAMEWORK: This provision implicates GDPR Art. 6(1)(a) (consent for behavioral advertising), Art. 21 (right to object to profiling), and Recital 47; the EU ePrivacy Directive (2002/58/EC) for cookie-based advertising; CCPA/CPRA §1798.121 (sensitive personal information) and §1798.120 (opt-out of sale/sharing for advertising purposes); FTC Act Section 5 for deceptive advertising data practices; and the Digital Services Act (EU 2022/2065) for targeted advertising transparency.
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