This means X is building a profile of your interests and behavior even when you're not actively using X, which is used to target you with ads.
Consumer impact
X collects extensive personal data including your content, interactions, location, device identifiers, and browsing behavior both on and off the platform, and uses this to serve targeted advertising and personalize your feed. This data may be shared with third-party advertisers, business partners, and affiliates, and your public posts are broadly viewable and searchable by anyone. You can review and adjust your privacy and data settings at https://x.com/settings/account.
What you can do
⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
Opt Out of Arbitration
Go to Settings > Privacy and Safety on X. Under 'Data sharing and off-X activity', disable 'Allow use of where you see X content across the web' and related tracking options.
Applicable agencies
Federal Trade Commission (ftc)
Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
Who can file: Anyone affected by the company's practices (US or international)
What you need: Your account details, a timeline of relevant events, and a description of the specific issue
What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation