Drivers may not expect their personal data collected in an employment-like context to be shared with advertisers, and this sharing may constitute a 'sale' or 'sharing' of personal information under California law, triggering opt-out rights.
Uber's driver privacy policy enables extensive and continuous data collection including precise real-time geolocation even when the app is backgrounded, biometric identity verification data, financial account details, and criminal background check results — all of which are shared with a wide range of third parties including insurers, government authorities, and advertising partners. Drivers have limited ability to opt out of core data collection practices since most are tied to contractual necessity for platform access, meaning refusing consent may mean losing access to the platform entirely. You can request access to, correction of, or deletion of your personal data by navigating to Privacy Settings within the Uber driver app.