Uber shares driver and delivery person data with advertising and analytics partners, including companies like Google, Facebook, TikTok, and LinkedIn, for marketing and measurement purposes.
Your personal data — including behavioral and usage information — is being shared with major advertising platforms, contributing to detailed profiles used for targeted advertising beyond the Uber ecosystem.
The breadth of advertising vendor data sharing described in this policy — encompassing Google, Meta, TikTok, Snapchat, LinkedIn, and others — raises compliance questions under CCPA's definition of 'sale' and 'sharing' of personal information, as well as GDPR's legitimate interest and consent requirements for marketing analytics. Legal teams should assess whether consent or opt-out mechanisms are adequately implemented for each jurisdiction.
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Uber collects extensive personal data from drivers and delivery people including precise real-time location, driving behavior via telematics, financial information, and biometric facial verification data, which is shared with insurers, advertisers, government authorities, and third-party business partners. Drivers in certain jurisdictions have limited ability to opt out of some data collection as it is essential to platform operation, but they retain rights to access, correct, and in some cases delete their data. You can submit data access or deletion requests through the Uber app under Settings > Privacy > Manage Your Data.