Uber shares your data with marketing partners and uses it for advertising, analytics, and business intelligence purposes, including sharing data with advertising networks and analytics providers.
Your behavioral data from using the Uber platform may be used to profile you for advertising purposes and shared with third-party marketing companies, extending beyond what is necessary for providing the service.
Marketing data sharing implicates CCPA/CPRA opt-out rights for sharing personal information with third parties, GDPR Article 6 legitimate interest assessments, and ePrivacy Directive cookie consent requirements. Compliance teams should verify that opt-out mechanisms function correctly and that data shared with marketing partners meets data minimization standards.
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Uber collects extensive personal data from drivers and delivery people including real-time GPS location, biometric facial data, driving behavior, financial account details, and communications, and shares this information with a broad range of third parties including insurers, background check providers, law enforcement agencies, and marketing partners. Automated systems can make decisions affecting your ability to access the platform, and your data may be retained even after you stop using Uber. You can submit a data access, correction, or deletion request through Uber's privacy portal at privacy.uber.com.