The breadth of third-party data sharing — spanning analytics vendors, advertising technology providers, loyalty program administrators, and financial partners — means your data reaches a wide ecosystem of companies beyond Target, with varying privacy protections.
Consumer impact
Target collects a broad range of personal data — including purchase history, precise location, device identifiers, inferred interests, and financial information — and shares this data with third-party advertising partners through its Roundel retail media network, which goes beyond what many consumers would expect from a standard retail privacy policy. Consumers enrolled in Target Circle are subject to heightened behavioral profiling, as loyalty program data is explicitly used to build audience segments for targeted advertising both on and off Target platforms. You can submit a privacy rights request — including opt-out of sale/sharing, deletion, or data access — at https://www.target.com/c/target-privacy-policy/-/N-4sr7p or by calling 1-800-440-0680.
What you can do
⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
Export Your Data
Submit a 'Right to Know' request at Target's privacy rights portal to receive a disclosure of the categories and specific pieces of personal information Target has collected, used, disclosed, and sold/shared, including third-party recipients.
Applicable agencies
FTC
The FTC has enforcement authority over deceptive or unfair third-party data sharing practices and has active enforcement programs targeting data brokers and commercial surveillance ecosystems.
California, Colorado, Virginia, and Connecticut attorneys general can enforce third-party data sharing disclosure requirements and opt-out rights under state comprehensive privacy statutes.