Target uses your shopping and browsing data to show you personalized ads both on its own platforms and across other websites and apps through advertising partners.
Your online behavior across Target and other sites is being tracked and used to create an advertising profile, which is shared with ad networks that may follow you around the internet.
Cross-context behavioral advertising constitutes 'sharing' under CCPA/CPRA even absent monetary consideration, triggering opt-out obligations; compliance teams should verify that consent and opt-out signals including Global Privacy Control (GPC) are being honored in Target's ad tech stack.
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Regulatory citations, enforcement risk, and due diligence action items.
Watcher: regulatory citations. Professional: full compliance memo.
Target collects a wide range of personal data including your precise location, purchase history, browsing behavior, and inferences about your preferences, which it uses for targeted advertising and shares with third-party partners. This means your shopping behavior may be used to build a detailed profile that influences the ads you see across the internet. You can opt out of the sale or sharing of your personal information by visiting Target's privacy preference center at https://www.target.com/c/target-privacy-policy/-/N-4sr7p.