Target shares your personal information with advertising partners and third parties in ways that may qualify as a 'sale' or 'sharing' under California law, including for targeted advertising purposes.
This means your data — including browsing behavior and purchase history — may be transferred to companies you have no relationship with for their own advertising use.
Under CCPA/CPRA, Target's disclosure that it engages in sale and sharing of personal information for cross-context behavioral advertising triggers mandatory opt-out rights and requires a 'Do Not Sell or Share My Personal Information' link; compliance teams should verify this link is prominently placed and functional.
Compliance intelligence locked
Regulatory citations, enforcement risk, and due diligence action items.
Watcher: regulatory citations. Professional: full compliance memo.
Target collects a wide range of personal data including your precise location, purchase history, browsing behavior, and inferences about your preferences, which it uses for targeted advertising and shares with third-party partners. This means your shopping behavior may be used to build a detailed profile that influences the ads you see across the internet. You can opt out of the sale or sharing of your personal information by visiting Target's privacy preference center at https://www.target.com/c/target-privacy-policy/-/N-4sr7p.