Target collects your precise location data through its app and website, which can pinpoint where you are to within a few meters.
Precise geolocation is considered sensitive personal information under several state privacy laws, meaning it carries heightened protections and consumers have stronger rights over its collection and use.
Precise geolocation data is classified as sensitive personal information under CCPA/CPRA and several other state privacy laws (Virginia VCDPA, Colorado CPA), requiring opt-in consent in some jurisdictions and mandatory inclusion in sensitive data disclosures; compliance teams should verify consent mechanisms and data retention policies for this category.
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Target collects a wide range of personal data including your precise location, purchase history, browsing behavior, and inferences about your preferences, which it uses for targeted advertising and shares with third-party partners. This means your shopping behavior may be used to build a detailed profile that influences the ads you see across the internet. You can opt out of the sale or sharing of your personal information by visiting Target's privacy preference center at https://www.target.com/c/target-privacy-policy/-/N-4sr7p.