Target · Target Privacy Policy

Marketing Communications Consent and Opt-Out

Medium severity
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Why it matters

Without managing your communication preferences, Target will continue to send targeted marketing messages informed by your purchase history and behavioral data across multiple channels, including email, text, and app notifications.

Consumer impact

Target collects a broad range of personal data — including purchase history, precise location, device identifiers, inferred interests, and financial information — and shares this data with third-party advertising partners through its Roundel retail media network, which goes beyond what many consumers would expect from a standard retail privacy policy. Consumers enrolled in Target Circle are subject to heightened behavioral profiling, as loyalty program data is explicitly used to build audience segments for targeted advertising both on and off Target platforms. You can submit a privacy rights request — including opt-out of sale/sharing, deletion, or data access — at https://www.target.com/c/target-privacy-policy/-/N-4sr7p or by calling 1-800-440-0680.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Log in to your Target account, navigate to Communication Preferences, and uncheck marketing email or SMS options. For SMS, text STOP to the number from which you received the message.

Applicable agencies

  • FTC
    The FTC enforces the CAN-SPAM Act governing commercial email marketing opt-out requirements applicable to Target's email communications.
    File a complaint →

Provision details

Document information
Document
Target Privacy Policy
Entity
Target
Document last updated
March 24, 2026
Tracking information
First tracked
April 1, 2026
Last verified
April 1, 2026
Record ID
CA-P-001376
Document ID
CA-D-00260
Evidence Provenance
Source URL
Wayback Machine
SHA-256
4c256b742e59459a6a9892660bd1b31f2e78313f4037434ab183025e35a0a5f0
Verified
✓ Snapshot stored   ✓ Change verified
How to Cite
ConductAtlas Policy Archive
Entity: Target | Document: Target Privacy Policy | Record: CA-P-001376
Captured: 2026-04-01 14:18:33 UTC | SHA-256: 4c256b742e59459a…
URL: https://conductatlas.com/platform/target/target-privacy-policy/marketing-communications-consent-and-opt-out/
Accessed: April 4, 2026
Classification
Severity
Medium
Categories

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