When you participate in Target Circle, Target collects detailed data about your purchases, preferences, and interactions to personalize offers and build a behavioral profile.
Loyalty program participation dramatically expands the data Target can link to your identity, including every purchase you make in-store and online, which is then used for marketing and can be shared with partners.
Loyalty program data creates a rich longitudinal behavioral profile that may implicate multiple data categories under CCPA/CPRA including commercial information, inferences, and identifiers; organizations should assess whether loyalty data flows are adequately disclosed in privacy notices and whether data retention limits are enforced.
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Regulatory citations, enforcement risk, and due diligence action items.
Watcher: regulatory citations. Professional: full compliance memo.
Target collects a wide range of personal data including your precise location, purchase history, browsing behavior, and inferences about your preferences, which it uses for targeted advertising and shares with third-party partners. This means your shopping behavior may be used to build a detailed profile that influences the ads you see across the internet. You can opt out of the sale or sharing of your personal information by visiting Target's privacy preference center at https://www.target.com/c/target-privacy-policy/-/N-4sr7p.