Target states that it recognizes the Global Privacy Control browser signal as a valid opt-out request for the sale and sharing of personal information under applicable state laws.
This is a positive consumer protection — if you enable GPC in your browser, Target is obligated under California law to automatically honor your opt-out preference without requiring you to fill out a separate form.
CPRA mandates that businesses honor GPC signals as opt-out requests from California residents; Target's acknowledgment of GPC compliance is a positive indicator but compliance teams should verify through technical testing that GPC signals are actually being processed correctly across all Target digital properties.
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Target collects a wide range of personal data including your precise location, purchase history, browsing behavior, and inferences about your preferences, which it uses for targeted advertising and shares with third-party partners. This means your shopping behavior may be used to build a detailed profile that influences the ads you see across the internet. You can opt out of the sale or sharing of your personal information by visiting Target's privacy preference center at https://www.target.com/c/target-privacy-policy/-/N-4sr7p.