Target · Target Privacy Policy

Data Retention and Deletion Rights

Medium severity
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Why it matters

Target can retain your personal data — including purchase history, behavioral profiles, and financial information — for extended periods, and deletion requests are subject to a number of exceptions that may limit the practical scope of this right.

Consumer impact

Target collects a broad range of personal data — including purchase history, precise location, device identifiers, inferred interests, and financial information — and shares this data with third-party advertising partners through its Roundel retail media network, which goes beyond what many consumers would expect from a standard retail privacy policy. Consumers enrolled in Target Circle are subject to heightened behavioral profiling, as loyalty program data is explicitly used to build audience segments for targeted advertising both on and off Target platforms. You can submit a privacy rights request — including opt-out of sale/sharing, deletion, or data access — at https://www.target.com/c/target-privacy-policy/-/N-4sr7p or by calling 1-800-440-0680.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Delete Your Data
    Visit Target's privacy rights portal, select 'Request Deletion of Personal Information,' complete the identity verification steps, and submit your request. Target must respond within 45 days under California law.

Applicable agencies

  • State AG
    State attorneys general in California, Virginia, Colorado, and Connecticut enforce consumer data deletion rights under their respective comprehensive privacy statutes.
    File a complaint →

Provision details

Document information
Document
Target Privacy Policy
Entity
Target
Document last updated
March 24, 2026
Tracking information
First tracked
April 1, 2026
Last verified
April 1, 2026
Record ID
CA-P-001377
Document ID
CA-D-00260
Evidence Provenance
Source URL
Wayback Machine
SHA-256
4c256b742e59459a6a9892660bd1b31f2e78313f4037434ab183025e35a0a5f0
Verified
✓ Snapshot stored   ✓ Change verified
How to Cite
ConductAtlas Policy Archive
Entity: Target | Document: Target Privacy Policy | Record: CA-P-001377
Captured: 2026-04-01 14:18:33 UTC | SHA-256: 4c256b742e59459a…
URL: https://conductatlas.com/platform/target/target-privacy-policy/data-retention-and-deletion-rights/
Accessed: April 4, 2026
Classification
Severity
Medium
Categories

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