If a child under 13 uses Target's website, app, or loyalty program without parental awareness, Target's data collection practices could implicate federal children's privacy law, creating risk for both the company and families.
Target collects a broad range of personal data — including purchase history, precise location, device identifiers, inferred interests, and financial information — and shares this data with third-party advertising partners through its Roundel retail media network, which goes beyond what many consumers would expect from a standard retail privacy policy. Consumers enrolled in Target Circle are subject to heightened behavioral profiling, as loyalty program data is explicitly used to build audience segments for targeted advertising both on and off Target platforms. You can submit a privacy rights request — including opt-out of sale/sharing, deletion, or data access — at https://www.target.com/c/target-privacy-policy/-/N-4sr7p or by calling 1-800-440-0680.