Target · Target Privacy Policy

Biometric Data Collection

High severity
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What it is

Target collects biometric information from consumers, which may include facial geometry or other physical identifiers used in store security or other applications.

Why it matters

Biometric data is among the most sensitive categories of personal information because it is permanent — you cannot change your fingerprint or face — and its misuse carries serious identity and safety risks.

Institutional analysis (Compliance & legal intelligence)

Biometric data collection implicates Illinois BIPA, Texas CUBI, Washington's biometric law, and CCPA/CPRA sensitive data provisions; organizations must ensure compliant notice, consent, and retention/destruction schedules and should audit whether biometric data is included in any third-party data sharing arrangements.

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Consumer impact

Target collects a wide range of personal data including your precise location, purchase history, browsing behavior, and inferences about your preferences, which it uses for targeted advertising and shares with third-party partners. This means your shopping behavior may be used to build a detailed profile that influences the ads you see across the internet. You can opt out of the sale or sharing of your personal information by visiting Target's privacy preference center at https://www.target.com/c/target-privacy-policy/-/N-4sr7p.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Delete Your Data
    Within 45 days
    Submit a data deletion request through Target's privacy request portal, specifically requesting deletion of any biometric data held about you. Note your state of residence as biometric protections vary by state.

Applicable agencies

  • State AG
    State AGs enforce biometric privacy statutes such as Illinois BIPA and Texas CUBI, as well as CCPA/CPRA sensitive data provisions covering biometric information.
    File a complaint →
  • FTC
    The FTC has jurisdiction over deceptive or unfair practices involving sensitive biometric data collection and retention.
    File a complaint →

Provision details

Document information
Document
Target Privacy Policy
Entity
Target
Document last updated
March 24, 2026
Tracking information
First tracked
March 20, 2026
Last verified
March 20, 2026
Record ID
CA-P-00260002
Document ID
CA-D-00260
Evidence Provenance
Source URL
Wayback Machine
SHA-256
bdcbe25435345dddf71b6fa039c4ba118b53be072fa3747ca132f1e64ec42103
Verified
✓ Snapshot stored   ✓ Change verified
How to Cite
ConductAtlas Policy Archive
Entity: Target | Document: Target Privacy Policy | Record: CA-P-00260002
Captured: 2026-03-20 11:26:23 UTC | SHA-256: bdcbe25435345ddd…
URL: https://conductatlas.com/platform/target/target-privacy-policy/biometric-data-collection/
Accessed: April 4, 2026
Classification
Severity
High
Categories

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