T-Mobile acknowledges that it sells and shares personal information as defined under California law, and California residents have the right to opt out of these practices.
Under CCPA/CPRA, 'selling' and 'sharing' personal data for advertising is a significant consumer rights trigger, giving California residents the right to stop T-Mobile from monetizing their data with third parties.
T-Mobile's acknowledgment of data sale/sharing under CPRA requires a 'Do Not Sell or Share My Personal Information' link, annual privacy disclosures, and opt-out mechanisms that must be honored within 15 business days; failure to comply exposes T-Mobile to CPPA enforcement and private litigation.
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T-Mobile collects extensive personal data including precise geolocation, network browsing activity, CPNI, biometric data, and financial information, and uses it for targeted advertising as well as sharing with affiliates, partners, and third-party data brokers. Consumers' data may be sold or shared in ways that affect their privacy and financial profile, and some data sharing persists even after account cancellation due to legal retention obligations. You can opt out of T-Mobile's Advertising & Analytics program and request deletion of your personal data by visiting https://www.t-mobile.com/privacy-center.