When you upload or post content to Strava—including workout data, photos, routes, and segments—you grant Strava a worldwide, royalty-free license to use, copy, modify, distribute, and display that content for any purpose related to their services.
This means Strava can use your personal fitness data and content commercially, including to train algorithms, create aggregated datasets, or share with third parties, without paying you or seeking additional consent.
The breadth of the content license—royalty-free, sublicensable, worldwide, perpetual—raises questions under GDPR Article 6 lawful basis requirements for EU users, particularly where fitness data constitutes special category data under Article 9. Compliance teams should assess whether the license grant is adequately disclosed and whether it conflicts with user consent requirements under applicable data protection law.
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Strava's Terms grant the company a broad, royalty-free license to use your uploaded content—including workout data, routes, and photos—for commercial purposes including product development and third-party sharing. Subscription fees auto-renew automatically, and refunds are generally not provided except in limited circumstances. You can opt out of the mandatory arbitration clause by sending written notice to Strava within 30 days of first accepting these Terms at legal@strava.com.