When you post or share any content on Strava — including routes, photos, and activity data — you grant Strava a worldwide, royalty-free license to use, reproduce, modify, and distribute that content.
Strava can use your fitness content, routes, and other data for its own business purposes, including potentially training algorithms or sharing aggregated data, even though you technically retain ownership.
The scope of this license may engage GDPR lawful basis requirements for EU/EEA users, particularly around consent and legitimate interest; compliance teams should assess whether the license scope aligns with stated privacy policy disclosures.
Compliance intelligence locked
Regulatory citations, enforcement risk, and due diligence action items.
Watcher: regulatory citations. Professional: full compliance memo.
Strava collects and uses your fitness data, location, and content under a broad license, and can share it with third parties. US users are subject to binding arbitration and cannot join class action lawsuits against Strava. You can opt out of the arbitration clause by sending written notice to Strava within 30 days of first accepting these Terms.