Your personal information is shared broadly with third-party advertising networks, meaning your data profile extends well beyond Snapchat's own platforms.
Consumer impact
Snapchat collects extensive personal data including precise location, device identifiers, contact lists, and behavioural data, which is used to build advertising profiles and shared with third-party advertisers and partners. Users in certain jurisdictions have enhanced rights including the right to opt out of personalised advertising and the sale or sharing of personal data. You can manage your privacy preferences and submit data access or deletion requests through Snapchat's in-app privacy settings or at https://www.snap.com/en-US/privacy/privacy-policy.
What you can do
ā ļø These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
Opt Out of Arbitration
Open Snapchat, tap your Profile icon, go to Settings, select Privacy Controls, then Ads Preferences, and adjust your advertising personalisation settings to limit data sharing with third-party advertisers.
Applicable agencies
FTC
The FTC oversees consumer protection related to data sharing and targeted advertising practices.