We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements, and where required for Shopify to assert or defend against legal claims.
The absence of specific maximum retention periods means Shopify retains broad discretion to hold your personal information for extended periods, which creates ongoing data exposure risk and may conflict with GDPR's storage limitation principle.
Shopify collects a wide range of personal data including contact details, payment information, browsing behavior, device identifiers, and purchase history from both merchants and end consumers shopping at Shopify-powered stores. This data is shared with an extensive network of third parties including advertising platforms, fraud detection vendors, payment processors, and third-party app developers, meaning your shopping behavior across multiple stores may be aggregated and used for targeted advertising without your explicit awareness. You can opt out of cross-context behavioral advertising and exercise data access or deletion rights by visiting Shopify's privacy request portal at https://privacy.shopify.com/en/consumer.