We may use your personal information to send you targeted advertisements or marketing communications we think may be of interest to you. As part of this, we may share or make available information (such as email addresses or other contact information) with advertising partners who help us deliver these advertisements.
The Shop App aggregates your purchase history across multiple independent merchants, creating a behavioral profile used for targeted advertising — a data use that goes well beyond what most consumers expect from a checkout platform.
Shopify collects a wide range of personal data including contact details, payment information, browsing behavior, device identifiers, and purchase history from both merchants and end consumers shopping at Shopify-powered stores. This data is shared with an extensive network of third parties including advertising platforms, fraud detection vendors, payment processors, and third-party app developers, meaning your shopping behavior across multiple stores may be aggregated and used for targeted advertising without your explicit awareness. You can opt out of cross-context behavioral advertising and exercise data access or deletion rights by visiting Shopify's privacy request portal at https://privacy.shopify.com/en/consumer.