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Third-party advertising cookies placed by Shopify's partners (such as Google Analytics and Meta Pixel) may track your behavior across the internet, not just on Shopify's own properties, creating a broad behavioral surveillance profile that is shared with ad networks.
Shopify collects a wide range of personal data including contact details, payment information, browsing behavior, device identifiers, and purchase history from both merchants and end consumers shopping at Shopify-powered stores. This data is shared with an extensive network of third parties including advertising platforms, fraud detection vendors, payment processors, and third-party app developers, meaning your shopping behavior across multiple stores may be aggregated and used for targeted advertising without your explicit awareness. You can opt out of cross-context behavioral advertising and exercise data access or deletion rights by visiting Shopify's privacy request portal at https://privacy.shopify.com/en/consumer.