This distinction determines who is legally responsible for your data: if you're a shopper, your rights may need to be exercised with the merchant, not Shopify directly.
Shopify collects a broad range of personal data β including contact details, payment information, browsing behavior, and purchase history β and may share it with third-party service providers, advertising partners, and affiliated companies. Consumer data may be transferred internationally, including to Canada and the US, with contractual safeguards in place for EEA and UK users. You can submit a data access, deletion, or portability request by visiting Shopify's dedicated privacy portal at https://privacy.shopify.com.