Your behavioral data and inferred personal characteristics are being shared with external companies you have no direct relationship with, enabling those companies to build profiles about you for advertising purposes.
Consumer impact
Reddit collects a wide range of personal data including browsing activity, location inferences, device identifiers, and all content you post, and uses this data for targeted advertising and to train AI and machine learning models. Users who have not reviewed their privacy settings may be unknowingly contributing their content and behavioral data to third-party ad targeting and AI development without realizing the scope. You can limit data sharing for advertising and exercise deletion or opt-out rights by visiting Reddit's Privacy Settings at reddit.com/settings/privacy or submitting a data request at reddit.com/settings/data-request.
What you can do
⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
Export Your Data
Navigate to reddit.com/settings/privacy, locate the 'Personalization' or 'Data & Permissions' section, and toggle off data sharing for advertising purposes. California residents can also use the 'Do Not Sell or Share My Personal Information' link in Reddit's footer.
Applicable agencies
FTC
The FTC has enforcement authority under FTC Act Section 5 over deceptive or unfair data sharing practices in connection with targeted advertising.
California's Attorney General and the California Privacy Protection Agency enforce CCPA/CPRA opt-out requirements for data sharing with advertising partners.