Health and fitness data is among the most sensitive categories of personal information, and its collection by a commercial entity creates risks of misuse, data breach exposure, and potential sharing with insurers or employers.
Peloton collects sensitive health and fitness data, device identifiers, and precise location information that may be shared with third-party advertising and analytics partners. Users' workout performance, heart rate, and activity data are linked to their profiles and may be used for targeted advertising across platforms. You can opt out of targeted advertising and request deletion of your personal data by visiting Peloton's privacy settings in your account or contacting privacy@onepeloton.com.