GDPR provides some of the strongest privacy protections globally, and EU/UK Peloton users can enforce these rights directly against Peloton, including the right to complain to their national data protection authority.
Peloton collects sensitive health and fitness data, device identifiers, and precise location information that may be shared with third-party advertising and analytics partners. Users' workout performance, heart rate, and activity data are linked to their profiles and may be used for targeted advertising across platforms. You can opt out of targeted advertising and request deletion of your personal data by visiting Peloton's privacy settings in your account or contacting privacy@onepeloton.com.