These are legally enforceable rights under California law, giving California users significant control over their personal data and how it is used by Peloton and its partners.
Peloton collects sensitive health and fitness data, device identifiers, and precise location information that may be shared with third-party advertising and analytics partners. Users' workout performance, heart rate, and activity data are linked to their profiles and may be used for targeted advertising across platforms. You can opt out of targeted advertising and request deletion of your personal data by visiting Peloton's privacy settings in your account or contacting privacy@onepeloton.com.