Paramount+ · Paramount+ Privacy Policy

Sale and Sharing of Personal Data for Advertising

High severity
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Why it matters

This means your data is being used to build advertising profiles and target you with ads, potentially across multiple platforms and services beyond Paramount+.

Consumer impact

Paramount+ collects extensive personal data including viewing history, device identifiers, location, and behavioral data, and shares this with a broad network of advertising partners and third-party service providers. Users in California and other states with applicable privacy laws have rights to access, correct, delete, or opt out of the sale or sharing of their personal information. You can submit a data rights request or opt out of targeted advertising by visiting Paramount+'s privacy rights portal or adjusting your account privacy settings.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Navigate to Paramount+'s privacy rights page and click 'Do Not Sell or Share My Personal Information.' Complete the form to submit your opt-out request. You can also enable a Global Privacy Control in your browser to automatically signal opt-out.

Applicable agencies

  • FTC
    The FTC oversees unfair or deceptive data practices and enforces consumer privacy protections relevant to behavioral advertising and data sharing.
    File a complaint →
  • State AG
    California and other state attorneys general enforce CCPA/CPRA and state privacy laws governing the sale and sharing of personal data.
    File a complaint →

Provision details

Document information
Document
Paramount+ Privacy Policy
Entity
Paramount+
Document last updated
March 24, 2026
Tracking information
First tracked
March 24, 2026
Last verified
March 24, 2026
Record ID
CA-P-001785
Document ID
CA-D-00385
Evidence Provenance
Source URL
https://www.paramountplus.com/PRIVACY/
Wayback Machine
View archived versions →
SHA-256
0e05b60d2e7b42d37468ca5bae3c742173d47477fc8dbe5f9384f824a7ceacca
Verified
✓ Snapshot stored   ✓ Change verified
How to Cite
ConductAtlas Policy Archive
Entity: Paramount+ | Document: Paramount+ Privacy Policy | Record: CA-P-001785
Captured: 2026-03-24 07:47:57 UTC | SHA-256: 0e05b60d2e7b42d3…
URL: https://conductatlas.com/platform/paramount/paramount-privacy-policy/sale-and-sharing-of-personal-data-for-advertising/
Accessed: April 4, 2026
Classification
Severity
High
Categories
Data sharing

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