Location data is sensitive personal information that can reveal where you live, work, and travel, and its use for advertising purposes goes beyond what many users would expect from a streaming service.
Paramount+ collects extensive personal data including viewing history, device identifiers, location, and behavioral data, and shares this with a broad network of advertising partners and third-party service providers. Users in California and other states with applicable privacy laws have rights to access, correct, delete, or opt out of the sale or sharing of their personal information. You can submit a data rights request or opt out of targeted advertising by visiting Paramount+'s privacy rights portal or adjusting your account privacy settings.