This means Meta can use your personal photos and posts to make money from advertising without paying you, and potentially to train AI systems, as long as your content is live.
Meta's Terms of Service grant the company an extremely broad license to use everything you post β photos, videos, text β for commercial purposes including advertising, and this license persists even if you delete content that others have already reshared. Meta retains the right to suspend or remove your account, restrict content visibility, and modify these terms with as little as 30 days' notice, meaning the rules governing your account can change materially over time. You can review and adjust your advertising data preferences by navigating to Facebook Settings > Ads, and EU/UK users can exercise additional rights including data access, deletion, and objection to processing via the Facebook Privacy Center.