This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause operationalizes Meta's advertising model by describing the mechanism through which user data informs ad targeting while restricting direct identifier sharing. This structure defines the scope of data Meta is contractually authorized to use for advertising purposes as part of the service agreement.
The updated terms establish a jurisdictional change for consumers. Previously, all disputes had to be resolved in California courts; now, if you are a consumer or if your country requires it, disputes must be resolved in courts within your home country under your home country's laws. For Meta's own claims against you, the agreement still requires disputes to proceed exclusively in California courts. The revised terms also now require Meta to notify you at least 30 days in advance before making changes to these Terms, and you will have the opportunity to review them before they take effect, unless changes are required by law.
View change record →Users operate under terms in which their usage data and inferred characteristics may be used for audience matching and ad targeting, though direct identifying information is not shared with advertisers without separate consent. Ad-supported service provision is established as the consideration for data use authorization.
How other platforms handle this
We target (and measure the performance of) ads to Members, Visitors and others both on and off our Services directly or through a variety of partners, using the following data, whether separately or combined: Data from advertising technologies on and off our Services, like web beacons, pixels, ad ta...
Microsoft uses data we collect to provide you with rich, interactive experiences. In particular, we may use data to show you advertising or serve Microsoft-selected content within Microsoft products and services. Microsoft does not use what you say in email, chat, video calls, or voice mail to targe...
Activision uses 'Cookies' to tailor content and marketing, and to improve and adjust user experiences.
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"We don't sell your personal data to advertisers, and we don't share information that directly identifies you (such as your name, email address or other contact information) with advertisers without your specific consent. Instead, advertisers can tell us things like the kind of audience they want to reach, and we match people to those ads. We make money by showing you ads from businesses and organizations. The use of your data for this purpose is part of our agreement with you.— Excerpt from Meta's Meta Terms of Service
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.
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The clause operationalizes Meta's advertising model by describing the mechanism through which user data informs ad targeting while restricting direct identifier sharing. This structure defines the scope of data Meta is contractually authorized to use for advertising purposes as part of the service agreement.
Users operate under terms in which their usage data and inferred characteristics may be used for audience matching and ad targeting, though direct identifying information is not shared with advertisers without separate consent. Ad-supported service provision is established as the consideration for data use authorization.
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