We infer your interests based on your activity. For example, we make inferences about things like your age range, your interests, and your political views, religious beliefs, or sexual orientation based on what you do on and off Meta Products and information that you and others provide.
Processing inferences about political views, religion, health, and sexual orientation constitutes special category data processing under GDPR Article 9, which requires explicit consent — a higher legal standard than Meta's current approach.
Meta's policy authorizes collection of an exceptionally broad range of personal data — including location, biometric features, financial information, browsing history across third-party sites, and sensitive inferences about health and political views — primarily to serve targeted advertising. Non-users who have never created a Meta account are also subject to data collection when they visit sites using Meta's tracking tools such as the Meta Pixel. You can review and limit off-platform tracking by visiting Facebook Settings > Your Facebook Information > Off-Facebook Activity and clearing or restricting that data.