We collect information about your activity outside Meta Products and without an account. Partners share information with us through Meta Business Tools, like the Meta Pixel, or through other means. We receive information from partners when their websites or apps are used. We also receive information about your activities on and off Meta Products from third-party data providers who have the rights to provide us with your information.
This means virtually anyone who uses the internet may have a data profile at Meta without their knowledge or consent, which is used for advertising targeting.
Meta's policy authorizes collection of an exceptionally broad range of personal data — including location, biometric features, financial information, browsing history across third-party sites, and sensitive inferences about health and political views — primarily to serve targeted advertising. Non-users who have never created a Meta account are also subject to data collection when they visit sites using Meta's tracking tools such as the Meta Pixel. You can review and limit off-platform tracking by visiting Facebook Settings > Your Facebook Information > Off-Facebook Activity and clearing or restricting that data.