Developers cannot use Facebook or Instagram data to target children under 13 with advertising, and apps designed for children must comply with child privacy laws including the U.S. Children's Online Privacy Protection Act.
This new provision specifically restricts targeting and advertising practices toward minors, introducing explicit COPPA compliance requirements absent from the previous version.
View full change record →Parents should know that third-party developers using Meta's platform are contractually prohibited from using platform data to target children under 13 with ads, and are independently required to comply with COPPA's strict parental consent requirements.
Cross-platform context
See how other platforms handle Restrictions on Data from Minors and similar clauses.
Compare across platforms →This provision explicitly calls out COPPA compliance as a developer obligation, meaning developers — not just Meta — bear legal responsibility for how they handle data related to child users of their apps.
REGULATORY FRAMEWORK: Directly implicates COPPA, 15 U.S.C. §6501 et seq. and implementing regulations at 16 CFR Part 312, enforced by the FTC. Also engages GDPR Art. 8 (conditions applicable to children's consent to information society services) with age of digital consent varying by EU member state (13-16 years). UK Children's Code (Age Appropriate Design Code) is additionally relevant for UK-facing apps. The FTC is the primary enforcement authority in the US.
Compliance intelligence locked
Regulatory citations, enforcement risk, and due diligence action items.
Watcher: regulatory citations. Professional: full compliance memo.