Your trip history and behavior can be used to build a detailed profile for advertising purposes, and this data may be shared with many third parties you have no direct relationship with.
Lyft collects extensive personal data including real-time GPS location, trip history, payment information, device identifiers, and communications, which are used for service delivery, targeted advertising, and shared with third-party partners. Drivers are subject to additional data collection including background check results, identity verification, and insurance-related information sharing. You can opt out of certain data sharing for advertising purposes by visiting Lyft's privacy settings in the app or submitting a request through Lyft's privacy portal at https://privacy.lyft.com.