Hinge · Hinge Privacy Policy

Targeted Advertising and Behavioral Profiling

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Why it matters

Your dating behavior, preferences, and sensitive profile information may be used to build an advertising profile of you, which can be shared with third-party ad partners — raising significant privacy concerns given the sensitivity of dating app data.

Consumer impact

Hinge collects extensive personal data including sensitive categories such as sexual orientation, health information, and biometric face geometry, which is shared across Match Group's portfolio of apps and with third-party advertising partners. Users who are banned from any Match Group service may have their data shared across the entire group, and behavioral profiling and automated decision-making are used to recommend matches and serve targeted ads. You can exercise data access, deletion, or correction rights by submitting a request through Hinge's in-app settings or privacy request portal.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Export Your Data
    Go to Hinge app settings, navigate to the Privacy section, and adjust your advertising preferences to limit personalized ad targeting. California residents can also use the CCPA opt-out available at hinge.co/ccpa.

Applicable agencies

  • FTC
    The FTC regulates unfair or deceptive advertising practices and has authority over behavioral advertising and data broker activities.
    File a complaint →

Provision details

Document information
Document
Hinge Privacy Policy
Entity
Hinge
Document last updated
March 24, 2026
Tracking information
First tracked
March 20, 2026
Last verified
March 20, 2026
Record ID
CA-P-001236
Document ID
CA-D-00230
Evidence Provenance
Source URL
Wayback Machine
SHA-256
2f8d4834487c052211b0d82a25fe0e47113e192021f25ae4ec611549381037a7
Verified
✓ Snapshot stored   ✓ Change verified
How to Cite
ConductAtlas Policy Archive
Entity: Hinge | Document: Hinge Privacy Policy | Record: CA-P-001236
Captured: 2026-03-20 05:32:14 UTC | SHA-256: 2f8d4834487c0522…
URL: https://conductatlas.com/platform/hinge/hinge-privacy-policy/targeted-advertising-and-behavioral-profiling/
Accessed: April 4, 2026
Classification
Severity
Medium
Categories

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